We use content templates here at Grist and we think you should too. Why? In short because they bring order to the editorial process and definition to the copy, without compromising creativity.
Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes.
We’ve made the business case for B2B thought leadership surveys, and looked at the survey options available. Now let’s take a look at how you get the all-important results.
In the first of our series of blogs about B2B surveys, we examined their benefits, and looked at why cost needn’t be a barrier to carrying out surveys. Here we explore the four main B2B survey options you’ll want to consider.
Where are senior execs seeking out thought leadership? The result is good news for profserv firms. twitter.com/i/web/status/8…