At Grist we believe two characteristics more than any others underscore a successful content marketing programme – editorial experience and subject expertise.
How do we cut through the noise? The key is to know – really know! – exactly who you wish to target, the topics that interest them, and the best formats and distribution channels to use.
In February we gave a presentation to the PM Forum on best practice content marketing for professional services firms. We surveyed the attendees to gauge their views. Here are the key takeaways.
A survey from The Economist Group revealed a huge gap between what firms are creating and what their audiences are looking for.
Why editorial experience and subject expertise are key to B2B content marketing success buff.ly/1UdqcCA https://t.co/mnCh4DegPp
CASE STUDY: Thought leadership microsite driving effective client engagement buff.ly/1Xtr8Wg #B2Bmarketing https://t.co/kgda7i9L7v
Survey reveals disconnect between B2B firms and their audiences buff.ly/1ONAE4V @marketingb2b #b2bmarketing https://t.co/jq3JGP2JvB
The content preferences of risk managers (survey) buff.ly/1VVwr1w #Insurance #B2B #Marketing https://t.co/H4cPy3Y9at