The article brief is one of the most valuable tools in the B2B content marketing armoury. Marketing and communications directors that spend the required time on them will reap real benefits.
Driven by new technologies, B2B marketers are seduced by the potential to personalise client experiences. But technology should be seen as the enabler for a content marketing strategy, and not the other way around.
The UK's decision to leave the EU presents both risk and opportunity for the B2B marketing community. Now is the time to refocus efforts and be genuinely helpful to clients and prospects. Doing nothing is not an option.
As you would expect from PwC, the world’s largest professional services company, they have created some deeply impressive and innovative thought leadership. We’ve picked five of the best to share.
Five questions to ask before hiring an agency for B2B content marketing buff.ly/2aFdhsQ #B2Bmarketing https://t.co/HTunqkKaCD
Why the article brief is an essential B2B content marketing tool. [PDF template available] buff.ly/2aKmOhP https://t.co/vzJTrdWe08
Why B2B Marketers Struggle With Content Engagement [Survey] buff.ly/2aokaNk #B2Bmarketing #contentmarketing https://t.co/u238beslpL
Why editorial experience and subject expertise are key to B2B content marketing success buff.ly/2bhcMYN #content #marketing