In February we gave a presentation to the PM Forum on best practice content marketing for professional services firms. We surveyed the attendees to gauge their views. Here are the key takeaways..
A survey from The Economist Group revealed a huge gap between what firms are creating and what their audiences are looking for.
The best thought leadership campaigns can build awareness, trust and quality leads for B2B firms. But poor planning and topic selection can undermine your chances of success.
The quality control of content marketing remains a major challenge. Discover the dark arts of online editing that can help you turn base content into digital gold.
Only 1 in 3 senior B2B marketers produce engaging content that addresses clients issues buff.ly/1TzYXSC https://t.co/6djzsb2lBH
"Survey highlights need for best practice content marketing for professional services firms" buff.ly/1TyE5v3 #B2Bmarketing
Three questions to guide your content audit buff.ly/1Ty7DZE #B2Bmarketing #contentmarketing https://t.co/5AI4RtDOmR
How to find your content marketing sweet spot buff.ly/1XWOe5O #B2B #contentmarketing https://t.co/H5jgB0na6O