B2B marketers, armed with limited budgets and facing a choice between spending the bulk of it on content creation or SEO, are entitled to be a little confused, but it's using SEO to complement the editorial that will maximise ROI.
The article brief is one of the most valuable tools in the B2B content marketing armoury. Marketing and communications directors that spend the required time on them will reap real benefits.
Driven by new technologies, B2B marketers are seduced by the potential to personalise client experiences. But technology should be seen as the enabler for a content marketing strategy, and not the other way around.
The UK's decision to leave the EU presents both risk and opportunity for the B2B marketing community. Now is the time to refocus efforts and be genuinely helpful to clients and prospects. Doing nothing is not an option.
Why the article brief is an essential B2B content marketing tool. [PDF template available] buff.ly/2dJqKCt https://t.co/ca8TAh71e6
6 editorial tools to help marketers think and act like publishers. buff.ly/2deCflx #B2B #content #marketing https://t.co/ylaMRGolM0
Why the article brief is an essential B2B content marketing tool. [PDF template available] buff.ly/2dJqTpO https://t.co/SwNV2s4nN8