We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.
From quick, one-off opinion polls, to in-depth studies, thought leadership surveys are a highly effective way of fulfilling three principle objectives: generating new insight, gaining exposure and supporting your business development activity.
It’s the original sin of B2B content marketing, and according to Grist’s The value of B2B thought leadership survey many firms are still guilty of committing it today.
That only 46% of marketing and communications professionals use a content calendar suggests the case for its use has not been forcibly made. It’s time to explain the why and how of the content calendar.
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