Discover the dark arts of online editing that can help you turn base content into digital gold
With the New Year well and truly underway you may well have budget in place for future content marketing initiatives. But have you finalised your plans on exactly how to maximise the opportunity?
In partnership, Willis and Grist have won the award for Best corporate publication at the 10th CorpComms awards.
In the last of our series considering the PESO model we’re going to look at ‘o’ for owned. What constitutes an owned asset, what should you be offering on those platforms and in what form.
B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson! twitter.com/CMIContent/sta…
3 questions you must ask when you do a content audit buff.ly/1Wa0sXz #B2B #content #marketing https://t.co/DfY124L844
Free download: A guide to content marketing strategy for leading law firms buff.ly/1onwXH3 #B2B #Marketing https://t.co/U874sA22Rc
B2B marketing case study: DAC Beachcroft NHS thought leadership report buff.ly/1mp6NlG #marketing https://t.co/JXWq3QN1K4