It’s the original sin of B2B content marketing, and according to Grist’s The value of B2B thought leadership survey many firms are still guilty of committing it today.
That only 46% of marketing and communications professionals use a content calendar suggests the case for its use has not been forcibly made. It’s time to explain the why and how of the content calendar.
Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey reveals why.
We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing programmes – if they heed these nine lessons.
Hi @Simon_Rusling, thanks for attending the Value of Thought Leadership roundtable yesterday. We hope you enjoyed it and found it useful! :)
Great ideas from @millimaninsight on how to build a culture of #creativity & #innovation in your company. twitter.com/i/web/status/8…
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