Driven by new technologies, B2B marketers are seduced by the potential to personalise client experiences. But technology should be seen as the enabler for a content marketing strategy, and not the other way around.
The UK's decision to leave the EU presents both risk and opportunity for the B2B marketing community. Now is the time to refocus efforts and be genuinely helpful to clients and prospects. Doing nothing is not an option.
As you would expect from PwC, the world’s largest professional services company, they have created some deeply impressive and innovative thought leadership. We’ve picked five of the best to share.
For the overworked marketer who is not an editor by trade and whose role extends far beyond content, what does thinking and acting like a publisher mean in practice?
6 editorial tools to help marketers think and act like publishers. buff.ly/29PaHzc #B2B #content #marketing https://t.co/kSO1plSf4O
Five of the best thought leadership programmes from PwC buff.ly/29VdkmL #B2Bmarketing #contentmarketing https://t.co/3vNpOtxMCe
Great interview with Stephanie Losee, Head of Content at Visa. Thanks @slosee and @leeodden #content #marketing twitter.com/leeodden/statu…
Five questions to ask before hiring an agency for B2B content marketing buff.ly/29O8TWp #B2B #marketing https://t.co/XDS7Svyb7m