Photograph of Karim Avena Meggaro

Karim Avena Meggaro


I’m responsible for developing strong, sustainable partnerships with Grist’s clients.

I lead commercial strategy at Grist, so I’m always thinking about the long-term development of the agency and everything this entails. Day-to-day, you’ll find me working with our clients to create original and engaging thought leadership campaigns that deliver ROI for them.

Before I joined Grist, I spent nearly four years at Longitude as both a senior editor and an account director. Before that, I ran my own travel magazine, Unmapped, and spent the best part of a decade working in publishing and content marketing. I’ve lived in more than ten countries, including India, Mexico, Russia, Taiwan and Argentina.

As you might have guessed, I love travelling, but since settling down in London have come to appreciate the domestic joys of gardening and cookery. My love for the written word knows no bounds.

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