Research: Thought Leadership
Thought leadership is a means to an end, not an end in itself – and that end-goal is growth. But all good thought leadership starts with your clients’ seemingly intractable problems – and implicitly showcases how you are going to help them overcome them. It differentiates your brand and helps your clients, leading to mutually beneficial commercial opportunities.
87% of senior executives say thought leadership is important or critical when assessing a new advisor or solutions provider.*
98% of marketers say that thought leadership has contributed to revenue over the last 12 months.**
Recent research underscores that readers aren’t just seeking insights; they want a deeper understanding of the capabilities, services, and unique strengths of the providers that produce the content.
The question is – how do you position yourself as a trusted advisor? And how do you craft research-based thought leadership that outshines your competitors? That’s where we step in, armed with a robust thought leadership development framework to create thought leadership programs which will supercharge your growth.
*Value of B2B Thought Leadership
** Thought Leadership Benchmark Report
We conduct two annual pieces of research on thought leadership: surveying your clients (why and how they use thought leadership) and your peers (why and how they produce thought leadership).
Value of B2B Thought Leadership
Thought Leadership Benchmark Report
Find out how we can supercharge your thought leadership in a crowded market.
