SETTING THE AGENDA

The first three stages in our tried and tested process enable you to effectively set the agenda.

Campaign strategy

 

Sound thinking at the start of your campaign is instrumental to success. Our suite of services helps pinpoint the right topic for your thought leadership, identify white space for maximum strategic advantage and test your research hypotheses with an influential audience.

 

Original research

 

Powerful thought leadership adds something new to the conversation – and thorough, original research is the best way to achieve it. The most cost-effective approach to generating data with real appeal is to conduct a survey. We help select the right sample, guarantee a response and show you how to achieve peak ROI.

 

Think tanks

 

One pivotal step in creating a successful campaign is obtaining buy-in from both internal and external stakeholders. Our think tank model brings the most signifcant stakeholders into the campaign creation process to test hypotheses, provide qualitative input and deepen engagement.

Related work

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