There's no business like know business

VALUE OF B2B THOUGHT LEADERSHIP SURVEY 2020 – SECTOR SPOTLIGHT

 

Show you really know business by getting sector specific

Our latest survey of more than 500 enterprise-level firms in the US, Europe and Asia reveals that senior executives value thought leadership tailored to their sector most – more so than that tailored to their job title, region or company size.

Download the report to explore ten core sectors – learn what each wants from thought leadership, including qualities, formats and time frames. Below we give a taste of what you should keep in mind when targeting an industry.

 

 

 

IF YOU'D LIKE A STEER, ZOOM IN ON NEXT YEAR: AUTOMOTIVE is geared to the short-term

 

WHAT'S UP ATTRACTS INTEREST: BANKING tends to like emerging trends

 

 

A VIEW, NOT ALWAYS NEW, GETS BUY-IN: CONSUMER GOODS & RETAIL values opinions beyond fresh-thinking

 
 

SPEAKING TRUTH TO POWER IS CHARGED: ENERGY & UTILITIES, like electricity, plugs in to authenticity

 
 

AT HEART, IT'S WHAT PEOPLE IMPART: HEALTHCARE & LIFE SCIENCES cares to hear from the public

 

 

AS A POLICY, COVER THE ACTUALITIES: INSURANCE puts a premium on authenticity

 
 

AN APPEAL TO KEEP IT REAL: LEGAL wants a balanced view but it better be true

 
 

THE OPPONENT'S A COMPONENT: For MANUFACTURING, hammer home the competitive edge

 

 

IT'S SMART FOR ALL TO TAKE PART: TECHNOLOGY prizes collaboration but thinking fresh doesn’t mesh

 
 

CHANNEL PERSPECTIVE TO BE EFFECTIVE: TELECOMMS likes opinions on demand, not a forward-thinking strand

 
 

FOR MORE SECTOR-IFIC GEMS: Use our Data explorer to filter the survey results by sector, region and role. Mix and match criteria and get to know your audience.

 
 

Download the report