The value of B2B thought leadership survey is back! In 2016 we surveyed 210 senior executives on what they expected from thought leadership, how and when it was consumed and what would make it better. A lot has changed since then so we thought it was high time we checked in again.
Expanding our research to include 525 senior decision-makers at large and enterprise organisations around the world, we looked into what type of research methodology works best, who you should survey and what the optimum sample size is.
This report is the first in a series that dissects our thought leadership research.