Sprint survey: Lockdown and beyond
The Covid-19 pandemic is testing UK professional service firms like never before. Partners, clients and colleagues are looking to marketing and communications leaders to guide their organisations' communications confidently and effectively through the coming weeks and months.
But we have not lived through anything like this before. So, without real-world experience, how should marketing and communications leaders plan their response?
In our sprint survey of 75 marketing and communications specialists at the UK's leading professional services firms, we sought to understand how this influential community is coping, what they are doing now and how they are planning for the future. The research was carried out between 20 April and 27 April 2020.
How long do you expect your current budget freeze/cut to last?
Afterwards how long will it take you to get your thought leadership ready?
And what topics will you cover?
