High quality thought leadership can cement an organisation’s reputation as a trusted partner. It can underscore perceptions of expertise. It can even help to close the deal. However, much content fails to hit the mark – often navel gazing, generic and conceptual.
It is in this context that we wanted to find out what the client thought – what exactly the C-suite at FTSE 350 firms expected from thought leadership, how and when it was consumed and what would make it better.
The research is great news if you are in charge of your B2B firm’s marketing and communications. The feedback indicates that thought leadership is very much valued by the C-suite and they are happy to receive it from their advisers.
Find out what works and what doesn't by downloading the survey today.