DAC Beachcroft

Health adviser magazine

DAC Beachcroft, an international law firm, had produced technical newsletters in house for a number of years but wanted to demonstrate its commercial acumen through an increased strategic focus.

Health Adviser is a twice-yearly, 24-page magazine which engages with senior decision-makers in the UK health sector about the strategic, regulatory and operational challenges they face. It generates and showcases progressive, practical and authoritative insight.

Launched in 2009, the magazine includes interviews with leading industry figures, such as Sir Ian Kennedy and Lord Philip Hunt, as well as numerous clients. With a unique design, quite unlike that of any other law firm collateral, it sits proudly alongside leading trade press.

Claire Wright, former head of marketing and communications, believes that “by demonstrating our deep sector knowledge, commercial expertise and extensive connections we are facilitating quality conversations between relationship managers and clients”.