marketing excellence awards

Marketing Excellence Awards showcase series

Momentum ITSMA Staff

April 25, 2024

In this showcase series, we dive into the submissions of our 2023 Marketing Excellence Awards finalists and winners.

Marketing Excellence Awards showcase series

Join us as we celebrate their success and explore the innovative strategies that made them best-in-class in their categories. And if you’d like to submit for this years MEAs, click here.

PwC Advancing Thought Leadership – Diamond winner

Anna-Louise Maloney, Global Marketing Leader, shares insights into PwC’s ground-breaking global energy transition campaign: ‘Fueling our Future’.

With a strategic, multi-faceted approach, PwC crafted comprehensive content, including in-depth reports, toolkits, and proprietary research, to deliver tangible value to clients and assist organizations across diverse sectors in navigating the dynamic energy landscape.

Hear how they:

• Reached over 3/4 million C-suite executives with 8% increase in awareness
• Drove over 100 high-value client conversations
• Achieved 40% share of voice against competitors in traditional media
• Engaged 24% of priority accounts and delivered 240% ROI
• Galvanized 4,000 employees through their internal hydrogen academy

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We love big, but this particular campaign had a lot of people investment time. And I think that was kind of evident from the amount of people that galvanized around the topic internally and how it was talked about. We had a steering committee that was established specifically to talk about the broader revenue targets for content strategy, to really tie those business objectives back to our marketing strategy and vice versa.
Watch now >

Kyndryl Scaling ABM Programs – Diamond winner

Andrew Fitzgerald, VP Account-Based Marketing, shares tactical details of how Kyndryl grew their ABM efforts from a small pilot of seven accounts to an ABM program spanning over 100 priority accounts worldwide.

Learn Kyndryl’s approach for building out critical foundations like people, skills, and data platforms, and how they operationalized the program, prioritized accounts, and measured success.

Hear how they:

• Grew an ABM pilot to over 60 accounts in the first six months
• Settled on focusing ABM efforts on around 50 priority accounts in year one
• Doubled account coverage to over 100 global accounts by the end of year two
• Leveraged data-driven clustering to scale one-to-one efforts across portfolios

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It's great knowing where we are today and what the potential is. But you've got to figure out what areas of potential opportunity there are for the future. So, we look at our capabilities. We understand what determines opportunity in each one of our capability areas. And we match that back to the data.
Watch now >

2024 Marketing Excellence Awards now open for submissions

For 27 years, the Momentum ITSMA Marketing Excellence Awards have recognized ambitious sales and marketing leaders who drive client growth.

Entries for the 2024 awards are now open! Join your peers from Microsoft, Autodesk, IBM, Dell Technologies, ServiceNow, CRB Group, Fusion Connect, and Red Hat (to name just a few) in the MEA Hall of Fame.

The deadline for submissions is May 31 – we hope to see yours among them!

Submit your entry

Related Resources

Embedding ABM with MEA finalists IBM and Microsoft

To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.

April 2023

Podcast