SI Partners: Keeping the end-goal in mind | Grist

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SI Partners: Keeping the end-goal in mind

A research programme exploring marcoms agency leaders’ mistaken assumptionsabout what acquirers are looking for, created opportunities for SI Partners to talk withqualified hot prospects about how to realise their full potential value.

Client

SI Partners is a global M&A advisor and consultancy specialising in the creative and technology sector.

Challenge

SI Partners’ knowledge of the marcoms industry, coupled with their global acquirer network and cross-border expertise enables them to develop growth strategies and originate innovative deals that deliver maximum, lasting value for shareholders. “Many agency leaders are struggling with growth,” says Nicole Revers, Marketing Director at SI Partners, “and they often don’t understand what potential strategic partners or acquirers are really looking for when they invest in a marcoms agency. This misunderstanding can hold agencies back from realising their full potential value.” SI Partners’ key objective was to generate and nurture qualified leads with owners and leaders of independent and private-equity backed marcoms agencies in key markets worldwide who were struggling with these issues.

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Account manager: Andrew Rogerson

Andy is a co-founder of Grist, and account director for many of our professional services clients. His recent projects span the full range of marketing communications, including integrated content marketing programmes, web development, thought leadership and video. Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.

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