Grist

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Latest posts from Grist

• 07 Mar

  Who should you interview for B2B thought leadership targeted at the C-suite?

  Accepted wisdom in B2C marketing says that ‘people like us’ are the ones we listen to. Furthermore, it is demographics like age, ethnicity, gender and location that are consider...

• 19 Feb

  The commercial imperative: How thought leadership has moved from brand-building to business-building

  Once upon a time, thought leadership was a brand-awareness exercise. It was something you invested in to get your name and logo on a report that would be passed around and read ...

• 14 Feb

  Whose views should you build thought leadership around? It might not be who you think.

  Often when companies create thought leadership, or any type of content really, the default is to present the company’s view. Even in today’s client-centric world it’s still “her...

• 30 Jan

  Everything you ever wanted to know about marketing research surveys (but were too afraid to ask)

  We talk a lot about survey-based thought leadership here at Grist, but the word 'survey' can conjure up different ideas for different marcomms professionals. Some think throwing...