FRESH THINKING,
SAFE HANDS

Thought leadership that works

We fuel your sales pipeline by creating research-driven thought leadership programmes that help your clients, differentiate your firm and generate qualified leads.

THE VALUE OF THOUGHT LEADERSHIP SURVEY

How the C-Suite view and use thought leadership

We surveyed over 500 senior executives at enterprise-level organisations worldwide for our third edition. As you’d expect there are some fascinating findings.

CASE STUDY: CA TECHNOLOGIES

A model of research-driven content marketing

An annual global survey of senior business and IT executives enables leading software firm CA Technologies to build brand, generate leads and facilitate sales.

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Latest blogs

Holy shift! How to get your thought leadership portfolio back into gear

Holy shift! How to get your thought leadership portfolio back into gear

Posted by Andrew Rogerson | 21-10-20

Faster, cheaper, better thought leadership

Faster, cheaper, better thought leadership

Posted by Mark Wellings | 21-07-20

Six degrees of preparation: pick up a few tips on planning

Six degrees of preparation: pick up a few tips on planning

Posted by Mark Wellings | 20-05-20

Value of B2B thought leadership survey

Planning global thought leadership campaigns

In this third and final part of our Value of B2B thought leadership series we explore how the C-suite across the globe view and use thought leadership.

Our work

Stephenson Harwood - Deal appeal survey
Barnett Waddingham - Navigating change survey
CA Technologies - Digital transformation survey
Price Bailey - Inside the Minds survey
DAC Beachcroft - Health adviser magazine
DWF - The future of insurance survey

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