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Latest posts from Grist

• 09 Oct

  Building the business case for thought leadership: Interview with Layisha Laypang

  In this instalment from our interview series on building the business case for thought leadership, we hear from Layisha Laypang, PR & Communications Manager at Efficio, on how s...

• 03 Oct

  How to sell in thought leadership to the board

  Talking to the C-suite can be tough. Scary, even. But you’ll need their approval to get thought leadership off the ground and you’ll want their support to make it fly. Improve y...

• 15 May

  How to empower your sales team with thought leadership

  Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process. Sharing content with prospects helps sa...

• 01 May

  Crossing the content divide with thought leadership

  There is a disconnect between what a firm wants to create, and what its clients are craving. If firms are unaware of this, then they won’t be able to understand why there is so ...