Grist

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Latest posts from Grist

• 26 Mar

  Research shows when it comes to B2B thought leadership surveys, size isn’t everything

  With the opportunity to canvass business leaders around the world, we naturally asked what inspires trust in thought leadership – what it is about a piece of content that really...

• 07 Mar

  Who should you interview for B2B thought leadership targeted at the C-suite?

  Accepted wisdom in B2C marketing says that ‘people like us’ are the ones we listen to. Furthermore, it is demographics like age, ethnicity, gender and location that are consider...

• 19 Feb

  The commercial imperative: How thought leadership has moved from brand-building to business-building

  Once upon a time, thought leadership was a brand-awareness exercise. It was something you invested in to get your name and logo on a report that would be passed around and read ...

• 14 Feb

  Whose views should you build thought leadership around? It might not be who you think.

  Often when companies create thought leadership, or any type of content really, the default is to present the company’s view. Even in today’s client-centric world it’s still “her...