Over half of our clients’ clients still wish to receive print so it is important not to throw the baby out with the bathwater. We work with you to manage print and digital mediums cost-effectively.
Even in today’s increasingly digital world, a printed publication is an important part of the mix. It is tangible, intimate and memorable – something to be cherished and kept.
With integrated content programmes, we encourage clients to think of their print publications as part of a journey. The print may draw readers to a video, which then guides them to a white paper, which showcases a service offering, which illuminates a bio, which contains contact details.
It is all part of the marketing ecosystem which will drive your communications harder and deeper than ever before.
9 November 2015
DAC Beachcroft commissioned a thought leadership report to build on its strategic partnership with NHS Providers, while also providing added value to the latter’s members. Read more →
6 October 2015
Active on a number of channels both on and offline, Global insurance broker Willis wanted a new focus for its growing thought leadership output that would work harder to maximise engagement with its other channels. Read more →
16 September 2015
As part of the consultation process, Alexander Proudfoot's experts gather a wealth of data from the myriad companies it serves. Previously used mainly for internal knowledge-sharing, the firm was keen to use the relevant insights to drive new business. Read more →