Content marketing strategy | Grist

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Content marketing strategy

content marketing strategy

Content marketing has been used to communicate the expertise of B2B firms for many years. But most of it has been produced without a clear understanding of where it fits into the bigger picture. 

A recent survey of B2B firms revealed that only 35% have a documented content marketing strategy. We fix that, leveraging our experience, enthusiasm and endeavour to create the strategies, plans and calendars that allow you to consistently shape your firm’s messaging.

Much of our work involves advising clients on maximising the opportunities from their marketing communications, supporting them in their transition from print to digital.

You can find out more in our series of guides on content marketing strategy.

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