Content marketing has been used to communicate the expertise of B2B firms for many years. But most of it has been produced without a clear understanding of where it fits into the bigger picture.
A recent survey of B2B firms revealed that only 35% have a documented content marketing strategy. We fix that, leveraging our experience, enthusiasm and endeavour to create the strategies, plans and calendars that allow you to consistently shape your firm’s messaging.
Much of our work involves advising clients on maximising the opportunities from their marketing communications, supporting them in their transition from print to digital.
You can find out more in our series of guides on content marketing strategy.
6 October 2015
Active on a number of channels both on and offline, Global insurance broker Willis wanted a new focus for its growing thought leadership output that would work harder to maximise engagement with its other channels. Read more →
16 September 2015
As part of the consultation process, Alexander Proudfoot's experts gather a wealth of data from the myriad companies it serves. Previously used mainly for internal knowledge-sharing, the firm was keen to use the relevant insights to drive new business. Read more →
12 August 2015
Leading procurement company Efficio required a more rigorous content marketing programme to enable stronger engagement with its target audience. The strategy: to communicate to CPOs that procurement and supply chain optimisation is key to success. Read more →