CORPORATE INSURANCE PROCUREMENT

"Invaluable objectivity helped generate a clear understanding of readers’ needs and demonstrated value."

An in-depth research programme helped Jardine Lloyd Thompson and the Association of Insurance and Risk Managers (AIRMIC) to better understand the issues, challenges and opportunities facing large organisations when procuring insurance solutions. Publishing a research report analysing how such organisations can develop a more integrated and effective broker selection process helped position both parties in the heart of the debate.

“If you want to develop closer relationships with new and existing clients you need to provide something of value, not rewritten marketing brochures. Grist brought invaluable objectivity to the research and development process, generating a clear understanding of readers’ needs and demonstrating value. They also brought third-party credibility including a network of leading journalists, business thinkers, academics and industry associations.”

Tony Tyler
Partner, Head of Marketing
Jardine Lloyd Thompson

“Grist brought a clarity and professionalism to the project which greatly contributed to its success.”

David Gamble
Executive Director
AIRMIC