STANDARDS SUPPORTING BUSINESS

"We were able to articulate our proposition coherently and support the argument with definitive testimonials."

BSI British Standards wanted to demonstrate how standards can contribute to the success of local, regional and central government organisations. It achieved this by analysing issues of critical importance to the government’s agenda and using a series of executive briefings as the platform for an extensive and highly-effective engagement programme.

“This engagement initiative was highly successful; with the help of Grist we were able to articulate our value-added proposition coherently and support this argument with definitive testimonials of relevance to the audience.”

Frank Post
Marketing Director
BSI British Standards

“The executive briefings were the bedrock of our engagement programme. Sitting alongside other activities – such as meetings, seminars, forums, exhibitions, speaking opportunities and videos – we were able to build a truly integrated relationship-building exercise with key departments across the public sector, including the Cabinet Office, DTI, OGC, Defra and others. The engagement programme has really created a positive impact for BSI – doors are opening and we’re having some very interesting, positive conversations.”

Marcus Long
Head of External Affairs
BSI British Standards