BUSINESS INSIGHT

History tells us that marketing in a downturn brings significant dividends

Menzies, the top 20 accounting and advisory firm, has launched a new magazine providing specialist advice for privately owned businesses. At a time when business owners are re-evaluating the value provided by their advisers, Business Insight showcases Menzies’ expertise and clearly demonstrates how it competes with the larger firms.

Owner managers are ambitious, pragmatic, commercially aware – and very demanding. Having invested everything into their business, they are totally committed to it and want to see an appropriate level of commitment from their accountant. The magazine plays a vital role in strengthening that relationship.

“History tells us that marketing in a downturn brings significant dividends. However, we keep tight control on our budget and only invest in those channels which provide tangible value. We launched the magazine specifically for business owners in the South East, to provide advice on how to survive the downturn and plan for the upturn, while subtly showcasing the capabilities of our specialists.”

Tom Govan
Marketing and Communications Director
Menzies