RISK AND REWARD

"Leading independent journalists with a deep understanding of our industry and company are essential in the process."

Risk & Reward is a compelling and engaging customer magazine exploring a broad range of risk issues facing corporations in the management of employees and their reward and benefit programmes. It provides a platform for Watson Wyatt to communicate the full breadth of its expertise to an expanded group of customers and prospects.

Subject specialist journalists such as regular contributors to the Financial Times, Pensions Week and Global Pensions, weave Watson Wyatt’s strategic messaging into a wide range of client-focused articles including interviews, research, surveys, best practice and a regular ‘viewpoint’ column highlighting senior Watson Wyatt consultants.

Widespread distribution includes almost 7,000 clients, prospects, partners, staff, alumni and the media.

“Our magazine is aimed at a sophisticated audience that is unlikely to find traditional marketing brochures appealing, so we need to provide credible and incisive copy to engage and stimulate interest. Using leading independent journalists with a deep understanding of our industry – and our company – is an essential part of that process.”

Bruce Wraight
European Head of PR
Watson Wyatt