Professional services firms are no strangers to content marketing. Whitepapers, newsletters and surveys have been used to broadcast the expertise of consulting firms, lawyers, accountants and their peers for decades.
But much of this content has been produced without a clear understanding of where it fits into the bigger picture. So, while content marketing is not a new concept, content marketing strategy is.
In an increasingly digital world, getting that strategy right is fundamental to the business development process and will decide who not only survives but thrives in the future.
To set you on the right path, we’ve created this practical guide: Content marketing strategy for professional services firms – packed with tips and examples of best practice content marketing from over 15 years’ experience in the sector.
The guide will help you to maximise the return from your firm’s investment in content. It provides a framework to set the direction, resource effectively, monitor progress against goals and test new channels. Most importantly, it will bring you closer to clients.
We hope you find the guide insightful and just the inspiration you need to take your content marketing to the next level.
What you want
Understanding your audience
Using audience profiles
Content with a purpose
What you have
The editorial calendar
A focal point for communication
Creating quality content
Planning the work
Maximising the opportunity
Your own channels
Measuring, not counting
Where does your traffic come from?
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