DWF: Debating the future of insurance | Grist

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DWF: Debating the future of insurance

A flagship thought leadership programme, which demonstrates DWF’s understanding of the challenges facing the insurance sector, helps position the firm as much more than just legal advisers.

Client

DWF is a global legal business, with 30 offices across the world, and one of the largest specialist insurance legal teams in the UK.

Challenge

DWF has a long-standing and strong reputation in the insurance sector for claims handling. While the firm is also known for commercial and corporate work, those purchasing legal services outside of claims don’t have the same level of DWF brand recognition.

“A key objective was to communicate our value proposition to a wider and more senior audience,” says Georgina Smith, Senior Marketing Manager at DWF. “We wanted to demonstrate a deep understanding of the current and future challenges facing the sector, and explore these issues with our clients.”

Solution

Grist worked with DWF to develop a research-driven thought leadership programme that explores the changing landscape of the UK insurance sector.

A survey of 200 senior executives from insurance companies, brokers, Lloyd’s managing agents and MGAs, generated new, unexpected and often challenging insights into key issues facing the market: both now and in the future.

To find out more about DWF's survey-driven thought leadership programme please download the full case study:
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Account manager: Mark Wellings

Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients. Prior to co-founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York, publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London.

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