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DAC Beachcroft: NHS thought leadership report

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DAC Beachcroft commissioned a thought leadership report to build on its strategic partnership with NHS Providers, while also providing added value to the latter’s members.

The purpose

As the main sponsor of the NHS Providers annual conference in November, DAC Beachcroft was looking for a further opportunity to collaborate with the association in the run-up to the event.

Commissioning a thought leadership publication to be distributed at the conference would underline DAC Beachcroft’s commitment to providing advice to NHS Providers’ members, and extend the firm’s reach by engaging the audience with valuable insights on a pertinent topic.

How we helped

The report is based on a survey which asked senior figures in the health sector to identify the key barriers which face local NHS organisations as they look to implement the Five Year Forward View.

Presenting these frontline views demonstrates DAC Beachcroft’s understanding of the opportunities and issues facing the industry, and reinforces its position as a trusted partner with the capabilities to help clients navigate the challenges during this period of change.

After reviewing the survey findings, we hosted a roundtable with contributing partners at the law firm. The purpose was to pull out the key messaging from the findings, and to help DAC Beachcroft shape its commentary and learnings into a relevant and focused piece of thought leadership content.

Armed with the survey findings and commentary from the roundtable event, our sector-specific journalist then interviewed key figures in the sector, including NHS Providers policy advisor Amber Davenport, a CCG chief officer and a specialist trust director, to ensure a well-rounded and fair analysis of the main barriers to innovation in the NHS.  

Copy was required within two weeks of survey completion, so a clear and structured process was vital to the success of the project. With this in mind, we supplied a detailed structure/synopsis for approval by all involved at DAC Beachcroft and NHS Providers prior to writing the report, which enabled quick and efficient sign off at the final stage.

The results

Understanding the Barriers to Innovation was distributed at the annual NHS Providers conference. The involvement of senior NHS figures added gravitas to the report’s findings, and it was welcomed by the industry as a timely follow-up to Lord Rose’s recent review of the quality of NHS leadership.

Tim Bartlett, head of health business development and joint head of reputation and brand management at DAC Beachcroft, said of the collaboration: “The report demonstrates our strategic, commercial and regulatory skills and experience within the health sector, and highlights how we work closely with senior NHS leaders to support them in their strategic thinking and planning to help them successfully navigate the legal and governance landscape within health.”

Meanwhile, the partnership also presented an opportunity for NHS Providers to produce more thought leadership content for the benefit of its members. Amber Davenport, policy advisor for NHS Providers said: “Working with DAC Beachcroft on their survey and publication helps ensure that our members know of one place they can go to seek specialist legal advice on some of the barriers they may face as they pursue new care models and innovative solutions to their challenges.”

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Account manager: Mark Wellings

Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients. Prior to co-founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York, publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London.

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