Intramezzo: Research programme | Grist

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Intramezzo: Research programme

A collaborative research programme building relationships with clients through shared learning

The purpose

Executive search and interim management firm Intramezzo wanted to deliver added-value to clients by helping them address pertinent recruitment and retention issues in their sector.

The firm, which specialises in working with corporate and venture capital / private equity portfolio companies, aimed to use the opportunity to build a trusted dialogue with senior clients while demonstrating its expertise and commitment.

How we helped

Grist helped Intramezzo develop a research programme to uncover the major talent challenges faced by these investors, the solutions they were adopting to meet these challenges and the relative success of their endeavours.

Grist worked with the marketing team to ensure the survey questions were worded and formatted correctly to remove any potential ambiguity, and research experts conducted initial interviews to confirm that the question set resonated with recipients and would deliver the most powerful statements and statistics in the analysis.

Analysis of the resulting data from over 100 responses provided invaluable insight and statistical evidence about views and trends. From here, Grist developed a programme of in-depth interviews with senior executives at leading organisations (such as KLM’s Mainport Innovation Fund, MS Ventures and Transamerica Ventures) to capture deeper insights and rich practical experiences to build on the learnings the quantitative survey.

Our sector-specialist writer used the findings to produce an engaging and thoughtful analysis of the research, bringing her own rich experience (and contacts) into the picture and comparing and contrasting the views of the two main research groups.

And an experienced art director provided an innovative, contemporary design, making the data immediately accessible and providing a smooth reader journey.  

The results

The final report was produced in time for distribution at Global Corporate Venturing’s June symposium, a two-day event attracting more than 400 business leaders from the corporate venturing ecosystem.

Collaboration with well-respected industry partners during the research phase – including Global Corporate Venturing magazine, the British Private Equity and Venture Capital Association and Beauhurst, an online platform that provides members with data on fast-growth companies ­– boosted the survey’s response rate and significantly raised the report’s profile and credibility on publication.

The roll-out included a strong social media element, with a series of posts on LinkedIn and Twitter promoting key headlines and stats, hashtagged #TalentCapital2015, helping to extend reach and engagement with this valuable audience.

Ultimately, the project has provided a rich source of invitations for Intramezzo to discuss the findings with clients and prospects, enabling the firm to build relationships within this important sector.

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Account manager: Andrew Rogerson

Andy is a co-founder of Grist, and account director for many of our professional services clients. His recent projects span the full range of marketing communications, including integrated content marketing programmes, web development, thought leadership and video. Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.

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