ACE European Group: corporate positioning video | Grist

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ACE European Group: corporate positioning video

A bold animated movie captures the attention of insurance buyers

The purpose

Exhibitions, trade fairs and conferences are an enduring feature of the B2B landscape, and a great opportunity for product and service providers to attract new buyers.

With a growing number of industry events on the calendar, global insurer ACE was keen to stand out in an increasingly crowded exhibition hall environment. 

How we helped

Grist created a dynamic motion graphics video to capture the attention of passers-by and attract visitors to the ACE stand. The video provides an engaging backdrop and a point of difference to other more static and uninspiring competitors.  

Strong visuals ensure the branding is distinctive and memorable, and key messages are emphasised quickly and clearly in order to achieve maximum impact in a short space of time.

The video is also designed to provide a powerful marketing tool beyond the confines of the exhibition. The modular format allows ACE to modify and repurpose the video for other venues and channels so that, for low incremental costs, the film has a very long shelf-life and maximum value. A number of translated versions have been produced for different regions.

The results

ACE found the video to be an effective way of introducing the brand and engaging customers, providing a useful conversation starter for stand personnel, and a valuable addition to pre- and post-event campaigns.

“There are any number of video production companies knocking on my door, but none understand our brand quite like Grist.” Miles Russell, former European communications director, ACE European Group

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Account manager: Mark Wellings

Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients. Prior to co-founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York, publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London.

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