Eque2: Customer summit and roundtable videos | Grist

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Eque2: Customer summit and roundtable videos

Eque2 communicates new brand positioning through event video

The purpose

Eque2 is a specialist construction and contracting software firm. After a successful management buyout from Sage it was keen to demonstrate to clients across the UK its sector specialism, partnership approach and focus on customer service.

How we helped

Eque2’s customer summit offered an ideal opportunity to build impetus around its new proposition. Featuring keynote presentations, industry overviews, product updates, roundtable discussions, peer networking and games, Grist produced three short films to capture the event successfully for broadcast to a wider audience.

The main film highlights the event itself, showcasing key speakers and breakout sessions together with voxpops from attendees who discuss what they have learnt from the day together with what they would most like to see next year.

An accompanying roundtable video captures the key insights from a lively discussion on KPIs, drawing on the delegates’ knowledge as well as the in-depth expertise of Eque2’s managing director.

And a short showreel provides a brief, high tempo, flavour of the day and entices potential attendees to attend next year.

The results

“The summit was a great success, and the resulting videos are an excellent way to communicate the key take-aways from this year’s event and also to begin marketing for next year.” - Chloe Leigh, marketing director, Eque2

 

Account manager: Phil Harding

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