June 3 2012
The introduction of the electronic portal and pre-action protocol for low value motor personal injury claims by the Ministry of Justice in April 2010 is the single most important change to road traffic procedure in over a decade. Keen to better understand insurer clients’ perceptions of the portal and its impact on their business, DAC Beachcroft commissioned research with UK’s leading insurance companies.
Claire Wright, head of marketing and communications at DAC Beachcroft, reveals that Grist was chosen to manage the research programme after problems with the incumbent agency. “Having worked with the Grist team before I knew that their excellent project management skills would enable us to complete the work in a timely manner so as to coincide with the first anniversary of the portal’s launch.”
After careful consideration of marketing and BD objectives, Grist managed the interview programme with some of the largest personal and commercial motor insurers. Working closely with DAC Beachcroft lawyers to extract the story, a compelling research report was produced that was of enormous interest to the firm’s motor claims clients and the wider market.
The report is the first in new series of thought leadership studies the two organisations will be producing together.