January 17 2012
Content is targeted at senior board level individuals within multinationals, with subjects including issues for those managing global programmes, expansion in new territories including Russia and Turkey and in-depth interviews with leading industry figures and experts.
The use of subject specialist journalists from across the continent means their local expertise, in addition to their understanding of risk, brings additional independent authority to the pieces.
The bespoke microsite is vital in international distribution and includes an innovative online library of all previous issues. It offers interactive links, embedded video and research insights. It also has useful tools allowing readers to ‘rate this article’ to provide feedback on the content, and allows individual features to be sent to a colleague in one click.