• 68% of members say that Strategy Magazine is the most valuable member benefit they receive.

  Member survey, 2010

• 68% of members say that Strategy Magazine is the most valuable member benefit they receive.

  Member survey, 2010

• 68% of members say that Strategy Magazine is the most valuable member benefit they receive.

  Member survey, 2010

Strategy Magazine is a highly-praised member magazine dedicated to helping executives improve their strategy formulation and implementation, reinforcing the society's position as the leading professional association for strategists.

A monthly online newsletter pulls in readers through its informative and compelling content, and pushes them towards revenue-generating services such as seminars, workshops, events and SPS membership.

More recently we have championed the use of social media to create an active and growing online community – reaching out beyond the core members to also engage with the huge numbers of potential members. SPS set up a LinkedIn Group, for example, which has built up almost 1,000 members in only 6 months and now has nearly 8,000 members. It is already bearing fruit in terms of converting users into paying members.