• “The magazine impressed us so much, that it has influenced a complete redesign of other client communications.”

  Claire Wright, head of marketing and communications, DAC Beachcroft

• “The magazine impressed us so much, that it has influenced a complete redesign of other client communications.”

  Claire Wright, head of marketing and communications, DAC Beachcroft

• “The magazine impressed us so much, that it has influenced a complete redesign of other client communications.”

  Claire Wright, head of marketing and communications, DAC Beachcroft

DAC Beachcroft wished to create a client magazine to solidify its position as the pre-eminent law firm for strategic thinking in the health sector.

The health market is in a period of radical transformation, presenting myriad opportunities – and threats. DAC Beachcroft’s expertise puts it in a unique position to help both public and private healthcare providers and NHS commissioners. The challenge was to help it communicate this in a compelling and creative way. DAC Beachcroft had produced a technical newsletter in house for a number of years, but now wanted to demonstrate its commercial acumen through an increased strategic focus.

Health Adviser is a twice-yearly, 24-page magazine which engages with senior decision-makers in the UK health sector about the strategic, regulatory and operational challenges they face. It generates and showcases progressive, practical and authoritative insight. The magazine includes interviews with leading industry figures, such as Sir Ian Kennedy and Lord Philip Hunt, as well as numerous clients. With a unique design, quite unlike that of any other law firm collateral, it sits proudly alongside leading trade press.