Blog

Client magazines

• Launching your own client communication

  April 24 2012

  

  Launching your own client magazine or website isn’t easy, but with the help of an agency, you can emerge with a powerful product and great results. A ten-step process from the Association of Publishing Agencies can help you avoid the pitfalls. Read more →

• The perfect publishing partner

  February 15 2012

  

  Selecting a custom publishing agency is a crucial decision for any professional services firm. Choosing wisely will bring tangible rewards for marketing teams and their firms. The wrong agency, however, will not only waste time and money, but also make working lives more difficult. Read more →

• The five fundamentals of fascinating features

  January 4 2012

  

  There is an awful lot of money spent on content - in fact, marketers spend a quarter of their budget on it and 51% expect to increase their spend in the next 12 months, according to research released last year by MarketingProfs. But investing this money is not enough to ensure a return on it: you need to produce fascinating features that work for both your organisation and your readers. Read more →

• The ten magazine design tricks of the trade

  December 20 2011

  

  The marketing and communications teams of professional services firms understand branding: they produce highly effective, branded material every day. But designing a compelling client magazine requires a different skill-set, one that in-house designers do not tend to have since they rarely get to work on such publications. Read more →

• Integrated client communications

  November 17 2011

  

  Getting the most out of social media channels like LinkedIn, Twitter and corporate blogs has less to do with digital technology than you might presume. As client magazines have proven over the years, it is quality content that engages your clients, develops relationship and builds trust. And so it is quality content that must lie at the heart of an integrated communications strategy which can power the social engine. Read more →

• Research confirms client magazine effectiveness

  September 1 2011

  

  Return on investment is now something no marketing manager can afford to ignore. No matter how well conceived and executed a project, how brilliant the design or the copy, the most pressing question will always be ‘Was it worth it?’ For client magazines, this has resulted in a drive towards reader research, investigating the effectiveness of publications in order to evaluate whether they represent a worthwhile investment. The results prove conclusively that they are. Read more →

• Reinforcing an international footprint through communications

  June 6 2011

  

  When ACE European Group, part of the global insurance and reinsurance brand, launched a European magazine and bespoke microsite for clients and prospects, engagement across the continent was vital to its success. Read more →

• A distinctive look for client magazine

  February 7 2011

  

  DAC Beachcroft, one of the largest national commercial law firms in the UK, wanted to stand out from the crowd in the health sector. The result is a magazine so striking it has encouraged the company to rebrand all other client communications. Read more →

• Seven reasons why you should have a client magazine

  January 3 2011

  

  The customer publishing industry has experienced incredible growth in the past few years and now has an estimated worth of £904 million in the UK alone. This is set to continue, with research commissioned through Mintel predicting that this will grow to £1.2 billion in 2012. This faith in the medium comes as more and more brands realise the power of customer magazines in engaging consumers, something which is especially important in the current economic climate. Read more →

• Seven deadly sins of client publications

  December 15 2010

  

  A great publication can make a profitable impact on clients and prospects. One that falls short will make an altogether less favourable impact. But while it’s easy to glance at magazines and newsletters produced internally and see that they’re not exactly going to worry The Economist, it can be difficult to appreciate exactly where you’re going wrong. Read more →