Blog

Corporate writing

• The five fundamentals of fascinating features

  January 4 2012

  

  There is an awful lot of money spent on content - in fact, marketers spend a quarter of their budget on it and 51% expect to increase their spend in the next 12 months, according to research released last year by MarketingProfs. But investing this money is not enough to ensure a return on it: you need to produce fascinating features that work for both your organisation and your readers. Read more →

• Golden rules of corporate blogging

  October 24 2011

  

  A corporate blog is a fantastic way to position your business at the heart of topical debate, introduce you to new prospects as a thought leader and build relationships with existing customers, reassuring them you are on top of market developments. But blogging is a very different medium to print - or even electronic newsletters - with its own conventions and rules. Read more →

• Seven deadly sins of client publications

  December 15 2010

  

  A great publication can make a profitable impact on clients and prospects. One that falls short will make an altogether less favourable impact. But while it’s easy to glance at magazines and newsletters produced internally and see that they’re not exactly going to worry The Economist, it can be difficult to appreciate exactly where you’re going wrong. Read more →