Blog

Marketing

• Developing closer relationships with clients

  March 29 2012

  

  As the downturn bites, communicating with clients is critical. But increasing expectation and a wide choice of delivery platforms means getting it right is more important than ever. Read more →

• The perfect publishing partner

  February 15 2012

  

  Selecting a custom publishing agency is a crucial decision for any professional services firm. Choosing wisely will bring tangible rewards for marketing teams and their firms. The wrong agency, however, will not only waste time and money, but also make working lives more difficult. Read more →

• One-minute marketing: Ruth Parkinson, Alexander Proudfoot

  November 23 2011

  

  Ruth Parkinson, marketing manager at Alexander Proudfoot, reveals the challenges of marketing to CEOs in the world’s largest companies. Read more →

• One-minute marketing: Sharon Finch, Pharmaceutical Licensing Groups

  August 8 2011

  

  Sharon Finch, Pharmaceutical Licensing Groups, reveals the key challenges of marketing to senior executives in the pharmaceutical industry. Read more →

• One-minute marketing: Claire Wright, DAC Beachcroft

  March 7 2011

  

  Claire Wright, head of marketing and communications at DAC Beachcroft, reveals the key challenges of marketing to senior executives, and what’s hot in her communications programme. Read more →

• One-minute marketing: Tom Govan, Menzies

  December 20 2010

  

  Tom Govan, marketing and communications director at Menzies, reveals the key challenges of marketing to privately owned companies, and what’s hot in his communications programme. Read more →

• One-minute marketing: Tony Tyler, JLT Specialty

  December 13 2010

  

  Tony Tyler, partner, head of marketing at JLT Specialty, reveals his key challenges going into 2010 and his thoughts on which companies will be best placed to take advantage of the upturn. Read more →