Social media
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Integrated client communications
November 17 2011
Getting the most out of social media channels like LinkedIn, Twitter and corporate blogs has less to do with digital technology than you might presume. As client magazines have proven over the years, it is quality content that engages your clients, develops relationship and builds trust. And so it is quality content that must lie at the heart of an integrated communications strategy which can power the social engine. Read more →
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Golden rules of corporate blogging
October 24 2011
A corporate blog is a fantastic way to position your business at the heart of topical debate, introduce you to new prospects as a thought leader and build relationships with existing customers, reassuring them you are on top of market developments. But blogging is a very different medium to print - or even electronic newsletters - with its own conventions and rules. Read more →
