Communications
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Launching your own client communication
April 24 2012
Launching your own client magazine or website isn’t easy, but with the help of an agency, you can emerge with a powerful product and great results. A ten-step process from the Association of Publishing Agencies can help you avoid the pitfalls. Read more →
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Developing closer relationships with clients
March 29 2012
As the downturn bites, communicating with clients is critical. But increasing expectation and a wide choice of delivery platforms means getting it right is more important than ever. Read more →
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The perfect publishing partner
February 15 2012
Selecting a custom publishing agency is a crucial decision for any professional services firm. Choosing wisely will bring tangible rewards for marketing teams and their firms. The wrong agency, however, will not only waste time and money, but also make working lives more difficult. Read more →
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Integrated client communications
November 17 2011
Getting the most out of social media channels like LinkedIn, Twitter and corporate blogs has less to do with digital technology than you might presume. As client magazines have proven over the years, it is quality content that engages your clients, develops relationship and builds trust. And so it is quality content that must lie at the heart of an integrated communications strategy which can power the social engine. Read more →
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Reinforcing an international footprint through communications
June 6 2011
When ACE European Group, part of the global insurance and reinsurance brand, launched a European magazine and bespoke microsite for clients and prospects, engagement across the continent was vital to its success. Read more →
