Member magazines
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The five fundamentals of fascinating features
January 4 2012
There is an awful lot of money spent on content - in fact, marketers spend a quarter of their budget on it and 51% expect to increase their spend in the next 12 months, according to research released last year by MarketingProfs. But investing this money is not enough to ensure a return on it: you need to produce fascinating features that work for both your organisation and your readers. Read more →
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The ten magazine design tricks of the trade
December 20 2011
The marketing and communications teams of professional services firms understand branding: they produce highly effective, branded material every day. But designing a compelling client magazine requires a different skill-set, one that in-house designers do not tend to have since they rarely get to work on such publications. Read more →
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Integrated client communications
November 17 2011
Getting the most out of social media channels like LinkedIn, Twitter and corporate blogs has less to do with digital technology than you might presume. As client magazines have proven over the years, it is quality content that engages your clients, develops relationship and builds trust. And so it is quality content that must lie at the heart of an integrated communications strategy which can power the social engine. Read more →
