January 2012 Archive
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The five fundamentals of fascinating features
January 4 2012
There is an awful lot of money spent on content - in fact, marketers spend a quarter of their budget on it and 51% expect to increase their spend in the next 12 months, according to research released last year by MarketingProfs. But investing this money is not enough to ensure a return on it: you need to produce fascinating features that work for both your organisation and your readers. Read more →
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