November 2011 Archive
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One-minute marketing: Ruth Parkinson, Alexander Proudfoot
November 23 2011
Ruth Parkinson, marketing manager at Alexander Proudfoot, reveals the challenges of marketing to CEOs in the world’s largest companies. Read more →
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Integrated client communications
November 17 2011
Getting the most out of social media channels like LinkedIn, Twitter and corporate blogs has less to do with digital technology than you might presume. As client magazines have proven over the years, it is quality content that engages your clients, develops relationship and builds trust. And so it is quality content that must lie at the heart of an integrated communications strategy which can power the social engine. Read more →
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