Blog

All blog posts

• Launching your own client communication

  April 24 2012

  

  Launching your own client magazine or website isn’t easy, but with the help of an agency, you can emerge with a powerful product and great results. A ten-step process from the Association of Publishing Agencies can help you avoid the pitfalls. Read more →

• Developing closer relationships with clients

  March 29 2012

  

  As the downturn bites, communicating with clients is critical. But increasing expectation and a wide choice of delivery platforms means getting it right is more important than ever. Read more →

• The perfect publishing partner

  February 15 2012

  

  Selecting a custom publishing agency is a crucial decision for any professional services firm. Choosing wisely will bring tangible rewards for marketing teams and their firms. The wrong agency, however, will not only waste time and money, but also make working lives more difficult. Read more →

• The five fundamentals of fascinating features

  January 4 2012

  

  There is an awful lot of money spent on content - in fact, marketers spend a quarter of their budget on it and 51% expect to increase their spend in the next 12 months, according to research released last year by MarketingProfs. But investing this money is not enough to ensure a return on it: you need to produce fascinating features that work for both your organisation and your readers. Read more →

• The ten magazine design tricks of the trade

  December 20 2011

  

  The marketing and communications teams of professional services firms understand branding: they produce highly effective, branded material every day. But designing a compelling client magazine requires a different skill-set, one that in-house designers do not tend to have since they rarely get to work on such publications. Read more →

• One-minute marketing: Ruth Parkinson, Alexander Proudfoot

  November 23 2011

  

  Ruth Parkinson, marketing manager at Alexander Proudfoot, reveals the challenges of marketing to CEOs in the world’s largest companies. Read more →

• Integrated client communications

  November 17 2011

  

  Getting the most out of social media channels like LinkedIn, Twitter and corporate blogs has less to do with digital technology than you might presume. As client magazines have proven over the years, it is quality content that engages your clients, develops relationship and builds trust. And so it is quality content that must lie at the heart of an integrated communications strategy which can power the social engine. Read more →

• Golden rules of corporate blogging

  October 24 2011

  

  A corporate blog is a fantastic way to position your business at the heart of topical debate, introduce you to new prospects as a thought leader and build relationships with existing customers, reassuring them you are on top of market developments. But blogging is a very different medium to print - or even electronic newsletters - with its own conventions and rules. Read more →