Research reports
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Using research to engage with senior executives
September 9 2012
Research programmes have long been relied upon by leading professional services firms to engage with senior executives. They powerfully leverage marketing budgets by showcasing the critical problems that clients are confronting, together with successful solutions their peers are adopting. Read more →
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Collaborative research programmes
November 1 2010
BDO has one of the UK’s leading forensic accounting practices and provides advisory services for both commercial law firms and in-house legal teams. These are highly sophisticated clients and the complex relationships that BDO maintains with them are vital to the firm’s business success. Marketing activities aimed at strengthening such relationships and forging new ones therefore have to be delivered with skill, intelligence and subtlety. Read more →
