Design
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Launching a global thought leadership magazine
March 7 2013
Willis, a leading global risk advisor and insurance and reinsurance broker, took a bold step when they commissioned Resilience. But the global thought leadership magazine has paid off – in more ways than one. Read more →
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Improving user experience and site administration
February 22 2013
Marketing communications lag behind an excellent service offering for many professional services firms. Wright Hassall’s new website redresses the balance. Read more →
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The ten magazine design tricks of the trade
December 20 2011
The marketing and communications teams of professional services firms understand branding: they produce highly effective, branded material every day. But designing a compelling client magazine requires a different skill-set, one that in-house designers do not tend to have since they rarely get to work on such publications. Read more →
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A distinctive look for client magazine
February 7 2011
DAC Beachcroft, one of the largest national commercial law firms in the UK, wanted to stand out from the crowd in the health sector. The result is a magazine so striking it has encouraged the company to rebrand all other client communications. Read more →
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Seven deadly sins of client publications
December 15 2010
A great publication can make a profitable impact on clients and prospects. One that falls short will make an altogether less favourable impact. But while it’s easy to glance at magazines and newsletters produced internally and see that they’re not exactly going to worry The Economist, it can be difficult to appreciate exactly where you’re going wrong. Read more →
