December 2010 Archive
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One-minute marketing: Tom Govan, Menzies
December 20 2010
Tom Govan, marketing and communications director at Menzies, reveals the key challenges of marketing to privately owned companies, and what’s hot in his communications programme. Read more →
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Seven deadly sins of client publications
December 15 2010
A great publication can make a profitable impact on clients and prospects. One that falls short will make an altogether less favourable impact. But while it’s easy to glance at magazines and newsletters produced internally and see that they’re not exactly going to worry The Economist, it can be difficult to appreciate exactly where you’re going wrong. Read more →
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One-minute marketing: Tony Tyler, JLT Specialty
December 13 2010
Tony Tyler, partner, head of marketing at JLT Specialty, reveals his key challenges going into 2010 and his thoughts on which companies will be best placed to take advantage of the upturn. Read more →
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Business Insight magazine proves a shrewd move
December 6 2010
The reality of the downturn for marketing departments is tight budgets, and the need to achieve more with less. Menzies, the top 20 accounting and advisory firm, identified a new magazine, providing specialist advice for privately-owned businesses as a priority spend, and is reaping the benefits. Read more →
